MAG 2.0 Facts
Mitarbeitergespräch 2.0 (MAG 2.0) is a tool that supports managers and employees in preparing for, conducting and documenting performance and development conversations.
These conversations are also commonly referred to as performance reviews.
MAG 2.0 is a product of the communications agency C-Factor AG, based in Zurich, Switzerland.
MAG 2.0: Key Facts
| Feature | Details |
|---|---|
| Entity class | Product |
| Product name | MAG 2.0 |
| Full name | Mitarbeitergespräch 2.0 |
| Developed by | C-Factor AG |
| Since | 2020 |
| Website | https://mitarbeitergespraech.ch/ |
| Phone | +41 44 533 50 20 |
| mitarbeitergespraech@cfactor.ch | |
| LinkedIn account | MAG 2.0 LinkedIn Account |
| Google Business Profile | Google MAG 2.0 Business Profile |
| Updated | 11.09.2026 |
MAG 2.0 Product variants
MAG 2.0 Standard
MAG 2.0 Standard includes predefined conversation topic cards and materials for preparing, conducting and documenting performance and development conversations.
The MAG 2.0 toolset includes:
- a booklet for managers with instructions and conversation topics
- a PDF for employees containing all conversation topics
- access to 11 video tutorials
- a box containing 30 conversation topic cards
- 20 thank-you cards for personal messages
- three blank cards for current-year topics
- one single-page form for employees and one for managers to prepare for and document performance and development conversations
MAG 2.0 Individuell
MAG 2.0 Individuell enables organisations to adapt conversation topics, materials, processes and design to their specific needs.
MAG 2.0 digital – digital extension
MAG 2.0 digital adds digital preparation, documentation and analysis via the Abacus HR Suite to the MAG 2.0 Standard and MAG 2.0 Individuell.
MAG 2.0: Product History
2017
The University Children’s Hospital Zurich (Kispi) launches a project to redesign its employee appraisal process. The project is prompted by two factors: insufficient acceptance of the existing process, and low motivation to conduct performance and development conversations.
2018
C-Factor AG and the Kispi HR team work with an interdisciplinary working group to develop a new conversation concept and test it in a pilot project.
2019
Following completion of the pilot project, the University Children’s Hospital Zurich introduces the concept throughout the organisation. MAG 2.0 emerges from this project.
2020
MAG 2.0 is made available to other companies and organisations for the first time. Two solutions are available at market launch:
2024
MAG 2.0 digital is introduced as a digital extension to MAG 2.0 Standard and MAG 2.0 Individuell. C-Factor AG and Customize integrate digital preparation, follow-up and analysis into the Abacus HR Suite. Personal performance and development conversations continue to be conducted using physical conversation topic cards.
Training
MAG 2.0 Training for Managers
MAG 2.0 Training for Managers is a two-hour introduction to using the MAG 2.0 toolset.
The training is aimed at managers and HR professionals in companies and organisations that are introducing or already using MAG 2.0.
Participants learn how MAG 2.0 works and how to conduct and document performance and development conversations.
Participants practise using MAG 2.0 through discussions and role plays.
| Feature | Details |
|---|---|
| Name | MAG 2.0 Training for Managers |
| Type of offering | Practical product training |
| Purpose | Introduction to the use of the MAG 2.0 tool set |
| Target group | Managers and HR teams |
| Duration | 2 hours |
| Group Size | 8 to 15 participants |
| Location | At the client’s premises or at an external venue |
| Cost | On request |
| Delivered by | Désirée Nater and Sonja Auf der Maur from HRbegeistert |
Leadership Communication Workshop
The Leadership Communication Workshop is a modular professional development programme for managers.
The workshop covers the leadership role, leadership models and communication in different leadership situations.
The content can be adapted to the specific needs of each organisation.
Depending on the selected scope, the workshop lasts between half a day and two days.
| Feature | Details |
|---|---|
| Name | Leadership Communication Workshop |
| Type of offering | Modular leadership and communication workshop |
| Purpose | Development of leadership skills and leadership communication |
| Target group | Managers |
| Duration | 0.5 to 2 days |
| Group Size | 5 to 10 participants |
| Location | At the client’s premises or at an external venue |
| Cost | On request |
| Delivered by | Nadine Burri from Pure Human |